Marketing for Your Photography Business

Do you manage a photography firm? Then it’s time to start marketing your business. It is essential to formulate your business plan first in order to strategise on how to get clients. We will guide you how to market your photography business. Regardless if you are one of the best wedding photographers in your area, your business will not flourish and thrive if don’t have a solid marketing strategy. You need a way to attract new clients. Let’s take a look at 8 key steps to marketing your photography business.

1. Launch a Website

Just like any business, it is important to have an online presence. You’ll need a website to market your photography business. With professional craft web design you can have a place to display your portfolio, build your brand and attract new clients.

Choose a business name that has an available domain name. Then set up your domain and hosting.
Use templates to easily manage your photos and choose a good photography theme. Once you’ve set up WordPress and installed your theme, you’ll need to create your portfolio by uploading your photos and work samples. Create an image gallery to display them. If you need even more features for your website, you can choose from the best WordPress plugins for photographers.

2. Start a Blog

Once your website is up and running, you’ll need a way to attract potential clients to it is to start a blog. A blog allows you to get more followers as well as contribute to brand building and grow an audience some of whom may be interested in your services.

If you did a photo shoot or anything relevant to your business, do not hesitate to share your best shots in a blog post, and tell the backstory. Engage your online community by sharing your process, the equipment that you use, and the stories behind your photos. You don’t have to be famous in order to create a popular blog. Divulging your knowledge of photography and experiences alone can give your website online traffic, increase awareness about your craft, and your audience will naturally start to think of you as an expert.

3. Get Found in Search

After you’ve launched your photography website and your blog, the next step is to get found. Search Engine Optimisation (SEO) is a fundamental element of getting your website found. Once your photos and blog posts rank on page 1 of Google and other search engines, you’ll be able to create more traffic your site attract more potential clients. Having a blog is already an advantage for SEO. Just keep on posting on regular basis to keep your site updated. Use relevant keywords in your posts that will help the search engines rank them accordingly. You can also engage the services of an AdWords agency.

4. Promote on Social Media

The next step would be to build your presence on social media channels. Facebook, Instagram, Pinterest, and other image sharing platforms are the best channels for photographers to display their work. Practice spending at least an hour each day to update your social media profiles with photos that you took. The great thing about social media is that is is a great place to acquire followers who can easily be converted into potential clients. This can be done by promoting your website towards them and gaining information such as their email and generating leads. Don’t forget to stimulate the sharing of your photos on social media especially by popular influencers. With social media, everyone will soon see your professional wedding photos and inquire about your services. Your social media should reflect your business branding and be cohesive as well as a way to communicate with fans and followers.

5. Grow an Email List

Growing an email list can market your photography services effectively. With an email list, you have permission to market your services to your prospects or let them know about promotions anytime you want. You can send them valuable information and contents to build up your relationship with them. The more you provide value to your email list, the more they will spread the word about you.

6. Spread Word of Mouth

When you provide a great customer experience and work to “wow” your clients, they will naturally want to spread the word about your work with their friends and relatives. For example, you could go the extra mile and create a surprise short video clip going “behind the scenes” of your client’s wedding engagement shoot. Or, impress your clients with a customized image gallery where they can view their photos and share them with their family and friends. Remember to under-promise and exceed expectations. After a great experience, your customers will become your brand ambassadors. You want wedding guests and family clients to rave about your services and cherish the photos for years to come.

7. Build Partnerships

Photographers are mostly creative individuals. You can use your creativity to find ways to team up with other businesses and build partnerships that could be beneficial for everyone involved. Take, for instance, you could partner up with a local store and offer to give away a free photo shoot to their customers in a monthly raffle. You get to display your work in the store as a part of the promotion, and spread awareness about your photography services. It’s a win-win! To build valuable partnerships, always think about the mutual benefits. Help their business to grow, and your business will grow as well.

8. Do Charity Work

A simple act of kindness can go a long way. By offering your services for free to non-profit companies and social workers need professional help from photographers; you will be able to grow your portfolio for a good cause. However, be cautious and don’t allow anyone to pressure you into offering your services for free. If it is the right opportunity, you will feel good about it. Partnering with not-for-profit organisations is a great way to give back to the community and spread the work of your business to the community.

Dreams of Caffeine: How to Open Your Own Café

 

You have a passion for coffee, and after years of experience working in the hospitality industry at several cafes, you feel it is time to open your own. In this article we will look into the factors you have to consider when opening a café.

Secure the Ideal Equipment

Begin by considering the types of goods that you need to provide available. The kind of coffee you market will establish the gear you require to create the best quality product. That list may incorporate a coffee machine, drip coffee machines, tea pots or French presses. Consider other creative equipment you can procure to further assort your offering. The hospitality industry thrives on variety, so make sure you can offer one.

 

Select a Space

Decide what space would be ideal for your café. This can include a shop, cart, truck or a refurbished warehouse – it’s entirely up to you. Consider the benefits and the negatives, and decide if you can adequately store inventory, work with staff and cater to customers in it.

 

Locate the Ideal Location

The place of your area also can play a significant part in the success of your coffee store. If you are choosing a physical space, picking one that is in the city or across a significant thoroughfare really can increase your traffic. If you are going with a cart or truck, then you may opt to partner with local fairs, markets and arts/music events. You might even establish a space in a university, hospital, shopping centre or office building.

 

Stick to All Local Regulations

Various nations and local authorities have distinct regulations when it comes to zoning and neighborhood health department mandates. You will want to check in with your local and state authorities to obtain what they need of coffee stores in the area in which you would like to start a coffee store.

 

Competitor Analysis

You will also need to have a look at the other companies that sell coffee in the area. Do not only look at specialty coffee roasters, but consider anyone else competing in the hospitality industry in your area. Examine their offerings and prices to find out whether it is an environment where you can compete and make a profit. That does not automatically mean that your goods will need to be less expensive than everyone else, but when your goods are way more expensive you need to at least provide something that clients cannot get on each other corner if you start a coffee store.

 

Hire Some Staff

Based on what your café has to offer, you might need to employ some staff that will assist you to serve clients and conduct the daily operations. The quantity of staff you will need will depend on your financial plan, the region in which you would like to install, the number of goods that you intend to function and your own hours. If you are running a little cart you could be able to perform it yourself. If you are starting a store with a complete line of coffee products and other food items at a high traffic area, you will probably require a bigger group.

 

Set Up Your Tech

If you’ve hired staff, you will want to ensure operations run smoothly. Consider investing in a business management system (BMS), as it will provide a range of tools to monitor the business and communicate with staff, stakeholders and partners. A BMS allows you to roster your staff on the go with timesheet software. Since this can contain private data, seeking business computer support is a smart investment to get started. They can also provide network security to sales analytics and payroll data.

 

Supply Specialty Products

Coffee beans play a vital role in the taste of your coffee. Consider sourcing specialty grade or exotic beans and a respectable roaster with a high standard. You may also make your own signature combinations to assist your products and differentiate from competitors.

Consider Food Things

Consider your food menu and your deserts menu. You will need a plan and a list of suppliers in which you will regularly source ingredients from or pre-made goods from. You also might want to stick to extra regulations such as calories to comply with Food Business Regulation.

 

Furnish Your Space

For those who have space, you may also install a few areas for your clients to sit and unwind in your coffee store. Invest in some sofas, tables, and chairs to make it a more comfortable atmosphere for individuals. Perhaps even provide free WiFi to entice connected clients.

 

Market Your New Business

When you have all the essentials in place, it is time to advertise your coffee shop. Even in the case, you’ve set up shop in a high traffic area, your company could benefit from some extra advertising and marketing activities. At the minimum, establish a website and your social networking accounts to make it effortless for internet clients to find and interact with your small business. You may also consider local advertisements or sponsoring local events.

Visual Technology in Home Renovations

Even though technology has simplified a lot of our daily lives, there remain certain time consuming tasks. For a lot of us, creating a home falls in that category. Whether moving into a new location or upgrading in the present area with a house extension, the time, cost and effort necessary to redecorate often leads to fatigue, or even worse, a lack of pleasure from the final product (in other words, the juice is not necessarily worth the stem). Luckily, technology is currently emerging to simplify those processes, ones which may alter a task previously deemed as dull to something more pleasurable. A Couple of problems that these technologies are addressing include:

Issue 1: Something Could Be Not Quite Right

Among the most frustrating facets of furnishing a house is choosing products which do not just operate in an area but that can physically fit too. Too frequently, shoppers find the perfect thing to complete their distance, just to discover they cannot access it through the doorway. To fix this, retailers are investing in augmented reality (AR) to execute “try before you buy” solutions. Apple and IKEA recently partnered to make an AR-based shopping program which will help clients visualize goods in their area before purchase. Home design program Hutch takes this notion one step farther: Utilizing AR, users can bring a photograph of a space, upload it into the program and navigate artwork, patterns, type of furniture (wire furniture), etc., to make their perfect space. Once done, they could buy any or all the items from inside the program.

Another frequent pain point for designing one’s house lies in personalization. Shoppers are challenged to select fabrics and colours based on little swatches which could look radically different in a bigger context. Additionally, as soon as a customized piece of furniture is wrong, the return procedure is unexpectedly a lot more complicated and contributes to either the consumer or brand losing money in the redesign. Retailer Anthropologie is expecting to resolve for this challenge using its new program which uses a combo of AR and computer-generated images (CGI) to not just enable customers to design products to their precise tastes but preview them into their houses with almost 100% scale and colour precision. It even goes so far as to provide 96,000 high-resolution resources that may account for all from environmental illumination to slopes in real time, providing shoppers a fair depiction of the possible buy.

Issue 2: I Cannot Find the Products I Viewed Online or in the Magazines

When in the throes of a renovation, most people spend countless hours searching magazines and websites for inspiration to make their dream area. But more often than not, the pages torn out of Architectural Digest or glued to a “bedroom redesign” plank are merely that, visual inspiration. They supply no method to find similar or exact goods out there for purchase, leading to a frustrating search for things which are currently at a customer’s fingertips. Recognizing the aggravation in this issue, manufacturers are implementing visual research performance that permits clients to upload or take a photograph of what it is that they are motivated by and generates the exact same or comparable goods out there for instant purchase. This enables individuals to find exactly what they want, from welded wire mesh as a potential feature in their home or a cross-stitched rug. Firms like Wayfair have integrated visual research which permits clients to get what they’re searching for nearly immediately. Home furnishing firm Kravet (a ViSenze client) provides a similar feature to its clients. Using artificial intelligence (AI) and machine learning, consumers may pick a class (cloth, furniture, wall coverings or rugs) to upload a picture to. Afterward, it generates similar patterns and things for clients to buy.

Issue 3: Where Do I Begin?

For all individuals who are not creatively inclined, the notion of designing anything is daunting. A studio apartment may require picking countless products and finishes as well as restructuring the layout via extensions in melbourne, and this amount of decision making may make even the bravest hide and run. However, what’s the solution?

Obtaining an interior designer to produce these decisions can burn a budget, which makes it an inaccessible solution for nearly all consumers. Fortunately, apps exist which not only enable shoppers to understand their design, but join them together with designers at an affordable price. Havenly, for instance, uses a combination of machine learning and human curation to generate design recommendations by requesting users to have a design-related quiz with calculations which determine their own style. Then, a photo of an area is uploaded into the stage. Five days after, the designer returns curated notions unique to your picture and fashion, and all goods are offered for sale.

Visually-driven, emerging technologies supply a new sort of help to shoppers at each touch point of the plan process, from inspiration to both implementation and design. Taking the guesswork from interior layout makes the procedure less of a project and more gratifying, bringing relaxing, inviting vibes into a house from the get-go.

Starting a Design Company

Starting up your own business is not an easy task. It comes with many challenges and numerous setbacks but if you have the right motivation and passion then you can achieve it. Here we will go over some tips on starting up a decoration and design business.

1) Know your situation

Nobody is actually 100% prepared to begin their own design company with zero risk and all reward.

Business is not like this. Some life scenarios, however, reduce the risk. For example, it’s less risky to start your own business if:

  • Your family or household is not entirely determined by your existing income for day to say living and stability.
  • You have got savings or other income possible to use while building your customer base.
  • You are working a full-or-part-time job and may keep doing so until you do not have time for this.
  • You have already got customers you are working for in your free time and much better when they would prefer you to take on additional projects for them.

Remember: many companies do not get going until two to three years, so be ready to need an additional source of income in the first days of beginning your design company for absolute certainty that you can cover your bills.

2) Describe your motivation for starting a design company

Are you beginning your own design company for the proper reasons? Are you currently considering beginning your own interior style company? What is inspiring you to stand out on your own? Are you enthusiastic about your design business idea?

By knowing what you need to escape from starting your company (i.e. more time with your loved ones or the capability to concurrently work and travel across the planet), you are able to decide which kind of design company is ideal for you and take steps to guarantee you begin a design company you love.

Most entrepreneurs can tell you:

Beginning and operating any business (successful or otherwise) is stressful, time-consuming, and also a great deal of difficult work. A good deal of hard work and persistence, dedication, long days and nights, and significant conclusions you cannot pass to anybody else.

But in addition, it means a flexible program, a level of control over your own financial safety, additional holiday time, no commute, unlimited growth possibilities, the ability to say no to a customer or job, and a million other freedoms.

Simply put: work hard, play hard. And if you do not possess the discipline to apply yourself to your job once the conveniences of home beg one to procrastinate every day, being an entrepreneur might not be for you.

3) Establish your design company

What does your company specialize in? Is it coastal home interiors or art deco interiors? Who would be your ideal customers and jobs? What feeling does your business spread? (Here is the way to control any market or business.)

I think most people would secretly react with, “I simply need clients who wish to pay me to do things. The facts really don’t matter”. At the start, any job is stimulating as well as any customer is an opportunity to prove to your own doubting Thomas that you’re good enough to become an expert designer. And that is fine. Food is not free.

Soon enough, however, you are likely to get tired of working long hours for peanuts, coping with a rough customer you cannot manage to ditch, and working on jobs you truly don’t appreciate.

If you are not happy as an entrepreneur, your company isn’t likely going to last long since it is not likely to feel worthwhile enough to last.

4) Produce a portfolio prior to beginning your design company

To be able to receive those perfect customers and jobs you will have to initiate a successful design company, you want a portfolio of your very best work, whether it be beach homeware or living homewares. Remember, quality, not quantity.

But if you are just beginning, stand out portfolio pieces can be tough.  This is where you need to go to get creative:

  • Give your services to some regional non-profit authority, or homeowner’s association
  • Take continuing education courses that guarantee portfolio pieces
  • Produce portfolio bits based on self-inspired jobs (items you have always wanted to make)

5) Establish your Social Networking Existence

At least for B2B companies like ours, sociable websites help support your small business. When prospective customers Google your small business, they would like to find something (and you would like it to be favourable).

An occasionally updated Twitter feed, Facebook webpage, or Instagram account reveals that:

  • You are applicable and informed with the current tech
  • Your company is established sufficiently for you to have created these reports
  • You are actively still a company

With an electronic advertising strategy (and perhaps a lot of luck), you might even find a societal networking outlet(s) bringing you clients.

Business Tips and Tricks

It is critical to carry a business card as it gives a simple way of letting other folks get in contact with you quicker, and is far more personal compared to a digital contact exchange. When you own a business, you not only need to market your brand, but also display your business on your personalized website, along with having some personalized business card design. Because of this, it seems like business cards won’t go anywhere in the not too distant future and every business professional need to have one. Continue reading below and determine the other motives of having a business card.

Smart phones and technological devices could be everywhere but unfortunately, they do not make exchanging information any faster. Not every digital device is compatible with every other and this makes it a battle to exchange information digitally. When you meet somebody at a media event or in a meeting, exchanging your business cards helps another individual match your face with your name. Additionally, when you hand out your business card, you’re giving them a reason to follow up with you and also a call to action or view your website or can add you on LinkedIn.

Having business stationary such as business cards looks a lot more professional than composing your information on a sheet of paper as it shows that you actually took the time to print out a card with your information on it. For same day printing, visit your nearest print store so you are not short of business cards for your next networking event. Additionally, consider an event where everybody has business cards and is exchanging their cards and you do not have one. Sadly, this will separate you from other people in a terrible way.

You can be an entrepreneur or you’re able to work for somebody else, it does not matter. You still can personalize and reveal your personal style in your business card print design. Moreover, if you would like to distinguish your business cards out of others and do not wish a dull paper business card, then you may use different materials and methods, such as technology to display your business card.

Today, an increasing number of consumers use the internet to look for the goods or services they require. Without a website, potential customers will visit your competitors that do. If you already have a site but it is “home-made”, using it professionally redesigned will provide your company with a professional image, which will inspire even greater assurance. For home-based businesses, this is particularly valuable, as you don’t have a shop front to promote your services or products. As a small business owner you probably believe you can’t manage a professional site, but you cannot afford not to. Even though the expense of designing a site varies, once it is ready to go, a site for a small company generally costs under $100 per month and, sometimes, as little as $20. In comparison with the cost of a newspaper ad, when you think about the potential market you may reach with a site, it is a very economical way to promote your organization.

Think of your site as being your online brochure or catalog. It is significantly easier and faster to update information about your services and products on your site, which makes it an effective way of letting your clients know about the coming of new products, upcoming events, special promotions, or any new services that you currently offer. Unlike print advertisements which quickly become obsolete, your site can provide current news and information.

Regardless of which sort of business you are in, a website is a terrific place to showcase your own work. By adding a portfolio or picture gallery, and testimonials about your job, you are able to demonstrate what makes your company unique. Providing information to your clients takes time, whether it’s on the telephone, face-to-face, in a brochure, or in emails. With an internet catalogue you can provide plenty of information about your services and products. Once your site is up and running, it is available to your clients forever, saving you time. And what is time? Time is money!

Perhaps you sell environmentally friendly products and would love to share tips on the best way best to recycle, or maybe you’re an accountant and want to present your clients advice on the best way best to simplify their accounting practices. By adding a FAQ page, adding uploading or articles newsletters to answer all of your clients’ questions you may keep them up-to-date. What better way to give them value added service than by sharing information on your site. However, both business cards and business websites are of importance to any major business, and should be carefully looked over during the beginning of your business plans.

 

7 Cloud Technology Benefits

  1. Improved collaboration

Cloud-based programs can be used at any time on just about any device with an Internet connection, a benefit that results in greater collaboration, especially for businesses with remote workers. An increasing percentage of small- and midsize businesses believe the ability to become productive remotely as crucial to their operations: 66 percent stated they will need to allow workers to work anywhere at any time, according to a 2010 poll by Microsoft.

  1. Connecting with peers

Employees can also connect through instant messaging and also hold impromptu meetings with strong audio, video and web conferencing capabilities. Some cloud-based services also make it feasible to include clients and sellers in these meetings. This enhanced sharing of information has the potential to empower your organization to respond more quickly to business opportunities.

  1. Managing growth

Cloud resources can be seen as elastic, which means it is possible to tap resources or raise capacity to support growth and manage busy periods. Among the most challenging facets of running a small business is predicting what assets your company will need. This has to be enough to scale and take advantage of opportunities, but not so much that you overspend. With network performance monitoring, instead of needing to forecast your needs, you are able to respond to needs as they arise and use exactly what is required to handle your growth and boost your efficiency. By way of instance, if project and customer demands require greater cooperation, you can get collaboration tools fast and with no advanced planning. Your flexibility as a company climbs when you operate in the cloud as your ability to respond is greatly improved.

  1. Lower costs

Cloud-based Services can save you money on several fronts, including server maintenance, cooling and power expenses, and software licensing and upgrade expenses. Just under half use cloud calculating to lower prices, according to the Microsoft poll. Instead of spending money to keep hardware that often goes unused, subscribing to applications and solutions for a low monthly fee can help small businesses stretch their budgets further. Together with the capability to scale up to meet increased demand, the cloud also lets you scale down during slower periods (e.g., remove users or use less storage space), saving your organization money.

  1. Secure data backup

If you do not have the resources or time to implement a backup strategy, or even should you maintain your backed-up data on site, the cloud will help ensure you have the ability to retrieve the most recent versions of your information in the event of an onsite system failure or a disaster, such as flood or fire. You can pick a cloud computing security service to back up your data often or mechanically to a safe online place, so that in case the unexpected occurs, you can be back up and running within seconds. Many suppliers offer geo-redundant backup, meaning that your data is stored in a number of centers across multiple places, to increase security.

  1. Greater reliability

Cloud-based services can sometimes be more reliable than delivered on-premise services, especially if servers or other hardware are ageing. Cloud service providers have a committed, experienced IT staff, meaning that they can likely resolve problems quicker than a small business with only limited IT resources.

  1. Eased resource management

With servers located off-site and their direction left to an experienced supplier, cloud computing permits you to concentrate on what you do best–running your company. Because resources in the cloud can be obtained as needed, the time it takes to begin with these services shrinks from days to minutes. For small companies wanting to extend their resources and be more competitive, working in the cloud is becoming crucial.

HP Enters the Shoe Game with 3D Printing

After creating a splash with its Multi Jet Fusion (MJF) 3D printing technologies, HP is now stepping into the customised made footwear race using a brand new 3D scanning alternative dubbed the FitStation. The FitStation is used to make custom made insoles, these orthotics are subsequently 3D printed with MJF.

HP is not racing alone in the customised footwear marketplace. Multiple big producers, such as Nike and Adidas, are 3D printing shoe soles, even though quite a few startups, such as Feetz and Wiiv Wearables, are focusing on goods which range from 3D-printed sneakers to women’s sandals.

What is HP’s standing in the race? Let us look at just how HP compares to its rivals.

HP

HP’s FitStation is a hardware and software platform which initially 3D scans an individual’s foot, it then measures foot pressure and performs gait evaluation to make a “digital profile” of every foot. These then make it feasible to 3D print insoles and create custom footwear. The footwear may subsequently be 3D printed on HP’s MJF platform.

The hardware will be installed in 4,000 retail locations via Superfeet, an over-the-counter insoles business. Furthermore, safety shoe maker Steitz Secura will utilise the FitStation because of its ease and comfort, and preventative health and security operations.

 

SOLS

One of the earliest companies to reach the trail was SOLS, a New York based start-up which generates custom insoles generated through photogrammetric algorithms which convert photographs taken of feet using a smart phone program. These orthotics are subsequently 3D published from nylon utilizing selective laser sintering (SLS).

Though it was early in the piece, SOLS lay off 20 percent of its employees in January 2016 and was finally obtained by Aertex Worldwide, yet another custom orthotics and shoe maker, in March 2017. Aertex, located in New Jersey, is utilising the acquisition to match its own foot scanning technologies. But when you have a look at the business’s social media existence, you will notice that nothing much has been submitted since June 2017, they might be falling behind in the online shoes game.

 

Wiiv Wearables

Wiiv is newer to the game, but has shown to be an effective player after Launching what was at one time regarded as the most successful 3D-printing product on Kickstarter along with a 3D-printed insole made through photogrammetry plus a smart phone program. Much like SOLS insoles, Wiivv’s wearables are 3D printed with SLS.

Wiiv has since jumped ahead to 3D-printed sandals and therapy shoes. At about exactly the exact same period that SOLS was bought by Aertex, Wiiv had launched its own 3D printed sandal line-up on Kickstarter, which also was successfully funded at more than $500,000.

Feetz

Feetz is an exceptional case in that the San Diego-based startup is 3D printing whole shoes. Like the aforementioned products, sizing is set through photogrammetry plus a smart phone program. The shoe is subsequently 3D printed on fused filament manufacture (FFF) 3D printers utilising recycled material. After a wearer wishes to throw out the set, they could send them straight back to the firm, which separates the materials again to create new shoes. According to the firm, Feetz products use zero water, are manufactured using recycled and biodegradable materials, and reduce our carbon footprint by 60 percent.

In fall 2016, Feetz partnered with shoe retailer DWS to create custom made women’s sneakers at pop up stores at DSW’s NYC 34th St and SF Union square places. More recently, the startup worked with two-time Project Runway winner Seth Aaron to start the very first 3D-printed designer shoe line-up in Fashion Week this autumn.

 

Under Armour

As we start discussing large shoe makers, it is important to be aware that almost every one of these businesses has been utilising 3D printing for in-house design and prototyping for a while. Just in the last couple of years have they started producing end goods with 3D-printed pieces.

Under Armour has surfaced with 3D printing starting out with the UA Architect, a limited edition shoe line-up with 3D-printed soles. In spring 2017, the business declared that it had been further investigating shoes with 3D-printed soles together for the Futurist line. The shoe comes with a sole equipped with a weight-saving lattice arrangement 3D printed from thermoplastic polyurethane (TPU) developed by Lehmann&Voss&Co on Under Armour’s SLS machines.

Priced at $300, the shoe show has been Under Armour’s most expensive so far, in addition to its biggest batch of sneakers with 3D-printed pieces. Each shoe series has been a hit and they have quadrupled production.

 

Adidas

After Adidas purchased its very first shoe with 3D-printed components, the 3D Runner, to advertise in December 2016, it chose to expand the hard work and pass Under Armour in the race. Not only was Adidas moving from SLS into exciting new technologies, but it also was planning for mass manufacturing. Before this yesr, Adidas declared that it would be utilising Carbon’s ultra-fast constant digital light projection (cDLP) 3D-printing method to mass produce the bottoms of its Futurecraft 4D shoes.

Although the sneakers aren’t tailored to the wearer’s toes like men’s dress shoes are, the plan is to finally introduce personalisation. The business started with 300 pairs of Futurecraft 4D sneakers this spring and is aiming to get 5,000 pairs this autumn or winter before mass producing over 100,000 pairs by the end of 2018. If the corporation can accomplish this, then it could be the very first mass-produced shoe line-up comprising of 3D-printed parts to reach the marketplace.

 

Reebok

Reebok paces directly alongside Adidas and Under Armour, however not only by 3D printing shoe parts. It’s inventing its own 3D-printing technology. Reebok’s Liquid Speed shoe line-up comes with a polyurethane outsole that wraps from the bottom of the shoe to make the shoe’s lacing system.

To make the piece, the business created a robotic system that makes polyurethane in the appropriate pattern. This past year, the business produced 300 pairs. Reebok intends to expand on this job so that it may create these shoe parts locally to its vendors and finally move away from the standard shoe production system.

New Balance

When it comes to corporate gamers, New Balance was among the first to embrace 3D printing to make midsoles. The company initially used SLS to try out the technique and afterwards considered mass manufacturing midsoles employing high speed sintering (HSS), a 3D-printing technology which uses infrared light to sinter particles collectively. If infrared sintering seems familiar, that is because HP’s MJF additionally depends upon infrared lamps to sintering particles collectively. Contrary to HSS, MJF additionally utilises a specialisation detailing representative in the 3D printing process, which presents the possibility of operational inks for printing conductive substance, different colours and much more.

New Balance finally partnered with 3D Systems to utilise SLS And create the first commercially available running shoe using 3D-printed components, the Zante Generate. The midsole, printed in TPU, include a distinctive, organic design made by 3D-printing design studio Nervous System. The business started with 44 pairs of their specialisation shoes, but intends to launch customised variants at some stage this year.

 

Nike

Nike entered the 3D-printing race in 2013 using the Vapor Laser Talon, which was prototyped with 3D printing. Having a practical nylon plate and grip system 3D printed with SLS, 3D printing enabled Nike to decrease weight and improve the layout. The consequent cleat was reported to be among the quickest cleats made and seven of the 10 fastest athletes in 2013 NFL wear them.

The business went on to make the Vapor HyperAgility Cleat and after the Vapor Carbon Elite Cleat with 3D printing throughout the prototyping phase.

After HP entered the 3D printing business with its MJF Printers, it transported numerous big names as partners, including BMW and Johnson & Johnson. One of those partners was Nike. Just how precisely the organization is utilising MJF is uncertain, however after years of prototyping with SLS, it feels like it ought to be about time that they start generating end parts to keep up a neck-and-neck rate with the competition.

 

What is the Deal with 3D-Printed Footwear?

If you think 3D-printed footwear is your next major thing and, although you will find products available on the current market, 3D-printed shoes and insoles is far from mass adoption. Part of why these products appear so attractive to companies like New Balance and Under Armour, along with this hype-ability, is the simple fact that 3D printing midsoles and insoles is a comparatively straightforward means to present 3D printing and mass personalisation into the market.

It is still hard to 3D print a whole shoe and keep a slick look and comfy feel (simply ask Feetz), however 3D printing a midsole isn’t quite as hard because it resides on the exterior of this shoe. At exactly the same time, it is possible to present weight savings and exceptional design attributes to this component of the shoe, for example lattice structures which may use less material, but also provide better cushioning and, perhaps, functionality.

Because of this, the large shoe companies are researching the technology. It lets them put skin in the game, examine the market and learn more about the potential for mass production.

Insoles take advantage of 3D printing a single step farther by which makes it feasible to fabricate products tailored to your client’s feet. This goes past the one-size-fits-all approach now seen from the area of manufacturing which is great for parents attempting to buy kids shoes online, not only with sneakers but also with automobiles and cans and whatever you can imagine. Futurists and 3D-printing aficionados are anticipating a day where each item is going to be tailored to the user and produced in bulk, a concept known as mass customisation.

You will notice from this article that SLS is among the best technologies selected for these experiments in mass personalisation. SLS includes a high throughput and utilises an engineering-grade substance including nylon and TPU, which makes it the preferred technology for batch manufacturing by 3D-printing service agencies for several years.

But more recently, new technologies have entered their own race for maximum throughput for a method of kicking open the doors of this 13 trillion production business to 3D printing and, thus, mass personalisation. Adidas, for example, has selected Carbon’s variant of cDLP because of its speed and substance. MJF also is attractive for mass customisation, since it’s promoted to be 10 times quicker than SLS.

Presently, traditional consumer goods such as sporting wear and women’s boots are made for a very low price by leveraging employees in developing countries working for low pay and often in dangerous conditions. Regardless of the widespread understanding of those practices, many producers continue to participate in these exceptionally debatable supply chains.

Another fantasy of 3D printing for a technology for ending manufacturing is the capability to re-localise production, and decreasing prices to the point that companies are incentivised to manoeuvre away from sweatshop labour. Whether or not that is possible without presenting regulations and trade deals that support humane working conditions and cover is not the same topic, but not one which should go discounted as businesses hype new technology and goods With different marketing-friendly rationales, for example re-localization.

Automate and Prosper

automation, business, project management, business management systemIt was early in my organisation when I recognized I was consistently carrying out the very same jobs. Honestly, it felt a bit like a scene from the 1993 motion picture classic, “Groundhog Day.

Small company automation was not yet created as a “thing.” Yet, there was currently a yearning in business for a much better method to deal with redundant jobs– without paying somebody to do the exact same work over and over and over.

2 Lots of Jobs– Insufficient Time.

The finger prints of a small company entrepreneur are on whatever. They’re on accounting, job management, marketing and professional website design, personnels, operations, invoicing, customer support, payroll, and so on, and so on. You understand.

Ask any company owner something they desire more of and, without hesitation, they react, “time”– which is rapidly followed by “aid.”.

Yielding that employing personnel to deal with repeated jobs might not be economically possible, a useful service to maximize time is to enhance any function through an automated business management system. It’s the only method to keep our heads above water.

All Aboard the Small company Automation Train.

In order to increase and amplify your efforts (without including personnel or hours) automation of different service functions is essential.

Prior to plunging too deep into small company automation, put your well-earned cash where your automation should be with a couple of tactical factors to consider:.

Where do laborious and/or redundant jobs take place consistently?

This might consist of unsubscribing from marketing e-mails, publishing digital content on social networks, marketing e-mails, reconciliation of savings account and charge card.

What jobs consume your time?

This might consist of handling your day through post-it notes, interaction, scheduling conferences, e-mail, task management, banking, handling supplier relations, or supervising personnel.

What activities need several touches to finish?

Here’s an example that consistently happens when teaming up on a file. Can you count the variety of actions? Just how much time you would gain back if this procedure was automated.

A file is sent out through e-mail. Gain access to inbox where you are consulted with a flurry of sidetracking e-mails. Find the wanted e-mail with the file. Download the file. Check out the file. Make edits and recommendations. Conserve the file. Gain access to inbox. Click brand-new message. Include recipient e-mail. Craft subject line. Type reaction. Click “paperclip” to open file folder. Explore folders. Find file. Select to connect. Click send out.

What areas of your organisation can be automated?

Company functions to think about for automation are operations, sales and marketing, consumer service/relationship, accounting and financing, personnel management, production, research and development, and administration.

What jobs are being done that are a total wild-goose chase yet has to be done?

These are the jobs or activities that generate heavy sighs and eye rolls.

Alternatives for Automation.

Now that you have a much better sense of where automation might release you from the dull and laborious, there is no limitation to exactly what you can accomplish, and it also gives you more time to work on things that can’t be automated such as multi screen web design.

To assist in narrowing the possibilities, these are a few of the automation tools gladly carried out by our customers and/or us.

CRMHubspot, Zoho, Insightly.

Task Management – Redbooth, Trello.

Payroll/Accounting – Quickbooks, Freshbooks.

Social network management – Hootsuite, Buffer, Socialoomph.

Email management – Mailchimp, Consistent Contact.

Scheduling – Doodle, Boomerang Calendar, Calendly.

Job management – Active Inbox HQ.

Marketing – Hubspot.

Client assistance – Zendesk.

Extra automation tools to think about are anything Google (calendar, e-mail, docs, and so on), Dropbox, Zapier, and IFTTT.

As soon as you have investigated our suggestions, ask your associates about their small company automation applications from a comprehensive project management system, to simple hot key tools. There are numerous other software application choices, tools, and apps developed to make your company run more efficiently– and return the hours for the activities that you delight in a lot of.

Believe me, this is simply that start of your love affair with automation. Soon, you’ll question how you ever operated without it.

Construction Tech Trends 2017

Successful businesses will need to stay ahead of the competition. A vital component of being ahead of the pack is being aware of future trends and integrating emerging technologies into your companies’ processes before they become commonplace in the industry, just like adapting marketing for mortgage brokers in time for the housing market boom. Below we learn more about the top construction technologies and trends that are set to transform the construction industry in 2017.

1. Wearable Technology in Construction

Wearable Technology is changing the building and construction industry, one smart device at a time. Wearable technology is intended to increase safety, drive productivity and reduce costs and expenses such as reducing the builder’s indemnity insurance fees.

And it’s rapidly becoming big business. Analyst Bernard Marr states that the wearable technology sector is expected to hit $3 billion annually and $4 billion by 2017. Some of the most advanced wearable devices comprise safety vests with GPS, hard hats with virtual screen visors and augmented reality devices to experience layout elements like never before, thanks to advanced software testing courses.

2. Modular Homes

Modular homes (occasionally called pre-fabricated residences) are homes built off site. They are constructed in sections at a factory and are subsequently transported to site where they’re assembled by builders using cranes to put all the pieces together, limiting the amount of heavy lifting for builders and saving their backs and their time! They are quickly becoming a popular selection for new homeowners over conventional constructions since they’re normally built much quicker and cheaper. This is mainly because there are no delays for when bad weather strikes, as 90 percent of the construct is finished indoors and off-site.

And although modular homes have a rather unfortunate reputation for all looking the same, this definitely is not true of the future. There are lots of unique designs available from several businesses and almost all of them allow for customisation, so that you can make sure your build has individual qualities. Further, the craftsmanship is of a standard as high as or higher than conventional constructions, as quality control is simpler in a factory. There is also an emphasis on using powerful, sustainable materials such as laminated timber products, so the homes will be cheaper to run and more environmentally-friendly.

3. Robot Automation in Construction

Some occupations, such as bricklaying, involve labour-intensive, repetitive tasks which pose a significant injury risk to employees. This issue might be relieved through automation.

Research by Construction Skills Queensland has discovered that later on, up to 75 percent of the labour-intensive tasks will be automated. And this is particularly important in Australia’s aging population since lots of these employees are in building and construction.

Robot Automation has hardly scratched the surface of its potential in the business. However, the technologies that are available have shown impressive results. An example is the Fastbrick robot which can print and lay bricks, making the process dramatically more efficient and safer. Technologies like these will begin to become more prevalent on worksites in 2017.

4. 3D Printing

A whole lot of people in building and construction are excited about 3D printing. Materials can be manufactured and buildings may be constructed by means of a machine at a fraction of the time and in a considerably cheaper price than traditional construction. By way of instance, one business in China constructed a home for under $5,000, while another was able to build 10 homes in one day.

Importantly, Speed and price are not the only advantages. Strength and durability is a significant feature of a whole lot of new builds, with some homes able to withstand an 8.0 Richter scale earthquake. There also have been great leaps forward in design and materials, many of which are highly sustainable materials like engineered timber. 3D printing technology is very likely to become a lot more widespread in 2017 as a quicker and cheaper alternative housing technique.

5. Drones on Construction Sites

You may have heard about Amazon planning to use drones as a means to accelerate the efficiency of package deliveries. Now the construction sector is also getting on board. Site inspections need a team to spend an entire day in sunlight, measuring, taking photographs and analysing data. Drones provide a cheaper, quicker and safer choice.

A drone could be sent up to survey an area; either controlled remotely flown “autonomously” via pre-planned directions. These drones can send back information, video and outcomes in real-time, ensuring that your team can get the job done faster and more efficiently, with the entire picture in mind. The real time imagery can be helpful for construction sites in more ways than one. As slab cranes start moving big concrete slabs, it can be hard for the human eye to detect any potential hazards that have come after the initial survey, a live drone can tell the project manager in real time if any problems do arise so they can quickly call the crane to stop if need be. Drones are already a common feature in several site inspections, but better regulation means that they’re most likely to develop in usage in 2017.

Better get going on those mortgage broker websites to get in the game before the mass production of houses peaks.

Hertz are leasing cars to Apple for autonomous software testing

Hertz stocks went through the roof on Monday afternoon right after news broke that Apple will work with Hertz on a set of self-driving cars. Sources familiar with the situation told CNBC that Apple is renting out six automobiles from a Hertz subsidiary for the purpose of taking out autonomous software testing. The vehicles are Lexus SUVs, according to Bloomberg, that previously reported the news.

Hertz Stocks climbed more than 13 percent at the close of the day. Shareholders of Hertz also observed a little rise earlier on in the day, following news that companies’ Alphabet and Avis are going to be doing a similar venture using about six hundred vehicles. Neither Apple nor Hertz agreed or were able to comment on the statements.

The CEO of Apple, Tim Cook, has called self-driving vehicles the ‘mother of all AI projects’. Cook also mentioned that the focus for Apple would now be on autonomous systems. Whereby the intelligence of machinery will allow devices like vehicles to perceive their surrounding and make quick, real time decisions in order to overcome any problems or hazards and complete the intended goal with the highest chance of success. Essential AI in the car industry will enable electronic cars to get from A to B in the most quick and efficient way possible, all while avoiding all hazards and potential collisions, even from the unpredictability of human driven vehicles.

There is still a large amount of scepticism surrounding the automated vehicle technology, extensive agile automated testing will have to take place in order to ensure the success of the industry and the acceptance of AI automated vehicles on the roadways.

Last Month, Goldman Sachs analyst, Stefan Burgstaller, predicted that companies such as Hertz and Avis can enter the fleet management industry with tools such as GPS fleet tracking as autonomous technology gets more common. Hertz and Avis can help ride-hailing businesses, for instance, prevent companies from having to own as many vehicles, and instead, companies could work with their different locations around the state to share and distribute the cars.

They have expertise in financing, buying, and re-selling a massive variety of vehicles, and possess the real estate and physical urban presence to keep up, tidy, and potentially (at a electric vehicle context) run fleets. Their present relationship with car manufacturers is symbiotic; they purchase cheaper vehicles from manufacturers, which therefore absorb the extra inventory problem for the manufacturers. Car rental businesses are most likely to become willing individuals in sovereign fleet management joint partnerships or ventures.

At-least one other man on Wall Street was betting on the car rental sector: Hedge fund legend Carl Icahn, whose firm owns nearly 35 per cent of Hertz’s outstanding shares, despite a big profit on Monday, Hertz shares have already dropped almost 80 percent over the past calendar year.

Tech Improvements In The Plumbing Industry

People may not associate plumbing services with technology, however, the modern-day plumber understands that innovation makes his task much easier. From offering clients much better services and products to handling the workplace and fleet more effectively, contemporary innovation is helping the plumbing market develop. Here are some trends to watch if you remain in the field:

Technology Focused on Green Living

Going green” is no longer a fad; it is now deeply deep-rooted into today’s society. According to Hardware Retailing, 47 percent of merchants who offer plumbing items showed that they had customers actively looking for green products for their plumbing systems. For contemporary plumbing professionals, including these into their service offerings is not just a smart idea for customer care, but likewise a good idea for general company growth.

Technology is assisting in several methods: Think about, for example, the dishwashing machine. New dishwasher innovation that recycles rinse water for the wash cycle can save the typical family as much as 700 gallons of water a year. House automation innovation that automatically shuts down sprinkler systems based upon weather reports can likewise help save water. Plumbing specialists that can use these services will find themselves in high need.

Using greywater (water that goes down the sink drain or shower drain) for other functions in the house, such as flushing the toilet, is another water-saving innovation, and this is one location where the services of a plumbing professional are definitely essential. As soon as installed, a greywater system can save a considerable amount of money, however only a licensed plumber has the ability to set up the complicated system. Plumbing professionals that can discover the best ways to provide these services will remain in an exceptional position to gain new clients.

Innovation to Improve Consumer Comfort and Health

In addition to saving water and energy, consumers are trying to find plumbing innovation through managed testing services that makes them more comfy and healthier in your home. For instance, technological developments that make toilets and faucets “touchless” are becoming significantly popular in the house. Consumers love having the ability to close the lid, flush the toilet and clean their hands without needing to touch germ-infested surfaces.

Water filtering systems are significant as needed as consumers are finding out more about the threats of faucet water. Reverse osmosis purification systems are a popular alternative in the modern house, due to the fact that clients want immediate access to clean drinking water.

Shower innovation is also making the home experience more comfortable with less burst pipe instances. High-end faucets and showerheads can turn the house shower into a spa-like experience. Plumbers who can provide these types of services to their clients will satisfy a growing requirement in the industry.

Insurance Needs Thought Leaders

How frequently is an agent of our market asked to weigh in on a pushing concern of the day? The response is seldom, if ever.

insurance,thought leadership, idea management

“It’s time for the insurance industry to take a seat at the table and come forward with thought leadership, particularly on emerging risk issues ranging from cyber and AI to terror and environmental” –Kevin McPoyle of KMRD Partners.

Within our culture, leadership management and the insurance coverage market are hardly ever linked.

Idea leaders are sought after for their viewpoints and concepts. They are specialists in their field who adopt a mastering mindset to see the “larger picture” on problems crucial to many people. College teachers, political leaders, editorial authors and monetary experts are a few of the specialists where thought management appears to most easily live.

The factors behind our exemption, I expect, are differed.

Insurance coverage market experts appear to have actually been disallowed from the thought-leadership area, possibly due to the fact that the majority of people are uninformed of the nature and effect of the market on their every day lives. “Out of sight, from mind” represents a relatively typical style about insurance coverage.

When performing the daily activities of insurance coverage, it is likewise simple for market executives to forget the forest for the trees and overlook the first rule of leadership

From owner builder constructions insurance to home indemnity insurance you need to work out on behalf of the customer what needs to be thoroughly considered to cover a myriad of imaginable threat. One missing word or improperly built sentence will lead to a possibly terrible claim rejection. A requisite concentrate on information can crowd out the larger picture.

We are the equivalent of firewatchers. Entrepreneurs depend upon us to determine, root out and move threat in a variety of methods. Our consistent state of increased wariness has a leveling impact. For a number of us “firewatchers,” small things matter a lot– a shift in the winds, a dry summer season or an untended campfire or a modification in claims management, provider cravings or operations. To reside in the minute and know how to be diligent does not enable the positive attributes generally considered in someone who is a thought leader.

leadership, insurance, thought leaders, idea managementThis might likewise be among numerous factors our market does not bring in youths who are psychological gymnasts. This can partly be blamed on the popular understanding of a profession in insurance coverage. Youths looking for a profession hardly ever associate the words amazing, tough and promoting with the insurance coverage market. A young insurance coverage producer is never ever the lead in a TELEVISION drama and definitely not a comedy. Naturally, understanding is just a piece of the puzzle. The perfect ability required for an insurance coverage specialist might prevent youths who see being an idea leader as an individual profession location and objective.

Yet, any decently watchful and well-read individual can see a lot is taking place on the planet and in insurance organisations. The quickly moving landscape needs muscular idea management from insurance coverage specialists– not one however, lots of. Among the many problems we as a market face is the understanding of being sluggish to alter, to adjust and “flex” when needed. A brief evaluation of a few of the current system mixes in the market expose simply how inflexible we remain in customizing how we do exactly what we do. CFO Publication’s current short article entitled “Insurance’s Innovation Gap” (April 3, 2017 by David Katz) was not lovely.

The installing difficulties of cyber security, alone, need herculean idea management. Although almost every not-for-profit and business company would take advantage of the addition of cyber liability protection to its insurance coverage portfolio, lots of do not have this protection as insurance is thought about in more traditional coverage types like warranty insurance for builders. Some organisations do not really think of the possibly crippling threats of things like loss or theft of digital content or are just possibly awaiting some bellwether occasion to press them into a purchase. It is our task as danger supervisors and insurance coverage experts to determine and work out appropriate protections, construct a convincing sales argument and effectively interact it.

Naturally, even as we take the lead in handling existing cyber dangers, brand-new and increased threats are developing. Thought leaders need to expect progressing cyber hazards and start to create a danger management action.

Emerging expert system applications likewise need strong idea management from the danger viewpoint. As those who are working to make the wildest dreams of this innovation truth, insurance coverage market specialists should be similarly creative in evaluating emerging dangers and establishing protections to reduce and move these dangers.

As the gig economy (the economy focused around short-term agreements) spreads out through broad swaths of the business landscape, insurance coverage market experts need to supply the idea management needed to handle emerging dangers. The speed with which the gig economy is advancing contributes to the seriousness. While Uber was established just 8 years earlier, it now runs in 570 cities worldwide.

The breadth of the gig economy likewise requires idea management. The easy dangers presented by dog walking apps, for instance, are as brand-new as early morning. The dangers to both those who walk and own the dogs are as various as the minutes in the remainder of the day.

The guarantee of driverless cars and trucks challenges our idea management in more than one method. Assurances relating to the security of this innovation regardless of, there will be a location for danger management. Insurance coverage market specialists need to recognize and assess the dangers, while establishing suitable protections. As a market, we should likewise get ready for prospective lost earnings as safe innovation takes the seats previously inhabited by accident-prone motorists.

Drone sales are anticipated to almost triple from 2.5 million in 2016 to 7 million in 2020, the FAA stated in 2015. Without getting elegant about it, threats and claims coming from brand-new drone sales will likewise likely almost triple in these 4 years. Idea management need to expect the type and level of these threats, while determining the expense of the claims.

Conversations of drones might likewise cause the dangers of terrorism. As occasions in Europe show, terrorists are prepared to turn even automobiles into weapons. These acts seem random and are exceptionally challenging to anticipate. Idea management is needed to reduce the unknown dangers– a really tall order– and expect the claims. It is not something we as a market can do alone, however we need to be active individuals when the resolving starts.

The brand-new administration in Washington likewise requires idea management. As guidelines concerning the Web, the environment, health care therefore far more shift, the insurance coverage market should offer idea management as part of their digital content strategy to insure those who are impacted by these modifications.

As a basic concept, the insurance coverage market need to sit at the table. There are lots of moving pieces in any operating society. These consist of innovation, human capital, development, facilities, transport, utilities and hundreds more. Danger is not just among the moving pieces; it is a significant part going through all them like a coil of rope. This is our location of proficiency. It is where our ideas need to be heard.

The Value Of Email Video Marketing

There are many ways you can use email video marketing to enhance your business.

Using video is an easy way to increase your response rate. People online are rather short of time and attention span. A good video will help grab their attention and hold on to it. If you make a series of good quality, short (3 -5 minutes) videos that will help them with some problem or issue that they have, you can gain their trust and respect and they will stay on your list for a lot longer and even buy things from you on occasion.

Make sure that your videos are easy to understand. Don’t use a lot of jargon or big words, that isn’t the way to establish yourself as an expert, it will most likely just annoy people and they will stop watching.

Instead make sure that if you do use jargon, you explain what it means. Use these videos to educate people and not just as one long sales pitch. Use emotion to create a sense of urgency so they will buy from you.

Take this example, if you are selling a diet aid you can make a short video that explains why your diet aid is better than the others. Instead of making it boring and filled with a lot of technical drug names explain that your diet aid will help them look great at the beach this summer. Or that your diet aid will allow them to get the tight hot, abs they’ve always wanted.

Use emotional words that conjure up a positive mental picture. It’s ok to mention the facts but don’t get too caught up in the technical side of things. Always include plenty of ‘emotion’ words. Emotion is what makes people actually make the purchase, logic will give them a reason to justify it.

When you’re making your video, don’t worry about making it perfect or think you have to have a flashy presentation. The less you have going on the better. The video portion should only compliment the audio. Keep it simple. You want people to focus on your message and not just some flashy graphics.

Do make sure that you speak slowly and clearly when you record your audio. If it helps, make a script to follow so you won’t forget to cover any of the important points. Don’t try to sound overly professional, just be yourself. Of course, that doesn’t mean you should be stammering or stuttering but you can just act as though you’re talking to your friends. Keep it casual and easy.

Use email video marketing to provide all the people on your email list with so much valuable and helpful information that they’d never consider hitting the ‘unsubscribe’ button. Give to them what they need and they’ll return the favor by buying the products you recommend. Using video just makes the process better.